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Consequently, we contend that the best solution is the most effective and appropriate solution, regardless of whether or not it occupies one or more categories in the advertising award show circuit. We all share a common goal, and a single bottom line that's influenced by our passion for solving business issues and capturing opportunities.

In the case of Anomaly, we are in a constant drive to recruit and retain some of the world's best talent from a wide range of backgrounds. What this means for the client is that the resulting end product of their collaboration isn't necessarily an objectively conceived, truly innovative solution, but more likely and unfortunately, a discipline-centric solution that is awkwardly integrated across channels as best as possible. – that all have different P&Ls and agendas. Holding companies tend to be a collection of silo-like fiefdoms based on individual disciplines – the ad agency, the design group, the media department, the direct marketing division, etc.
